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Holla Sonic created the sonic identity for the ICE inflight entertainment platform. This music will be played during the ICE welcome video that is communicated twice (ENG/AR) before every Emirates flight across the planet; with an estimated audience of 250m over a 5 year period the team needed to produce a sonic that could identify with a broad demographic. Taking inspiration from 'flight' itself, a song was penned by the Holla team and this found its way into the final edit. Roles and Responsibilities included full musical production and arrangement, songwriting, orchestral arrangements, live sessions, V/O recording, mixing and mastering.
The project was delivered before time, in budget and the result can be seen 30,000ft up in the air for everyone to enjoy.